Nourish, a vitamin counseling firm, introduced Wednesday that it raised $70 million in Series B funding for its community of registered dietitians.
New York City-based Nourish, which launched three years in the past, has greater than 3,000 registered dietitians on its platform, all W-2 workers. It connects sufferers with a power situation with a dietitian, and so they have common digital appointments. In between periods, sufferers can message their dietitian, in addition to entry recipes and academic content material on the app. Nourish additionally leverages AI to assist dietitians with administrative duties like note-taking, and to help sufferers with meal monitoring and recipe suggestions.
About 94% of sufferers are ready to entry these providers with out out-of-pocket prices, in accordance to the announcement. The firm works with business plans, Medicare and Medicaid throughout all 50 states.
The Series B spherical was led by J.P. Morgan Private Capital’s Growth Equity Partners, and included participation from Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, BoxGroup, Atomico, G Squared and Pinegrove. In complete, Nourish has raised $115 million.
“Nourish is addressing one among our nation’s most pressing challenges with a compelling outcomes-driven and AI-native method,” mentioned Paris Heymann, co-managing associate of J.P. Morgan Growth Equity Partners, in an announcement.
The financing will assist the corporate develop its dietitian community, deepen partnerships with healthcare organizations, scale its AI know-how and put money into its workforce, in accordance to Aidan Dewar, co-founder and CEO of Nourish. In addition, Nourish will construct out “extra scientific protocols for circumstances the place vitamin is particularly essential, like cardiometabolic illness,” he mentioned.
Nourish was created as a result of the founders — three associates — benefited from working with registered dietitians to handle their very own power circumstances. Currently 60% of individuals within the U.S. battle not less than one power situation, resembling weight problems, diabetes and coronary heart illness. Despite a big want, lower than 1% of eligible Americans obtain help from registered dietitians, Dewar acknowledged. This is what Nourish hopes to change.
“Our healthcare system is at an inflection level, with power illness charges and prices rising to unsustainable ranges. Payers are beneath rising stress to discover scalable options that truly work. … We constructed Nourish to make healthcare radically higher for tens of millions of Americans — it’s the care we needed ourselves throughout our personal affected person journeys,” Dewar mentioned. ‘We needed to construct a patient-friendly healthcare system with life-style change and vitamin as a first-line therapy, not an afterthought.”
More and extra, individuals within the healthcare trade are recognizing the significance of vitamin in managing power circumstances. Several different startups additionally supply entry to a community of registered dietitians, together with Fay and Culina Health. Payers and built-in healthcare programs are additionally launching meals as drugs initiatives, together with Elevance Health, Highmark Health and Kaiser Permanente.
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